Golden State Warriors: 2018-2019 Open Video

Whole Squad Ready
Before the start of every NBA season, basketball teams prepare their coveted hype videos (known as Open Videos) to serve as the pre-game energizer to get both players and their fans pumped for the next 48-minutes of basketball. This 2018-2019 season GSW had an added element of task and messaging added to their goals, as the season would be their last playing at the historic Oracle Arena of Oakland, CA. To pay homage to the past, create positive anticipation for the future, and continue the thread of togetherness and team—GSW created an Open Video that definitely got the “Whole Squad Ready” while celebrating the entire Bay Area in order to unite the region and get pumped for a new season of play.

Role: Creative Director, Creative Strategist, Account Director, Creative Producer, Project Manager

Agency Partner: Cause + Effect