Sony Music - The Listener Segmentation (2012)
The Listener Segmentation report was created for Sony Music, identifying 31 different kinds of music listeners that exist according to our proprietary CASSANDRA research. I was tasked with the design responsibilities for this project, finding a way to tell 31 different stories visually while still keeping within a consistent enough theme that could hold the report together. My approach to this project was to play with certain visual pieces that could carry character and representation of a specific listener, while relying on layout and placement to build visual bones that could serve as the base for such a hefty document (327 pages to be exact).
Role: Account Design Lead, Creative Concepting + Ideation, Art Direction, Design Execution