SONY Music: The Listener Segmentation

Defining All The Different Music Listeners
The Listener Segmentation report was created for SONY Music, identifying 31 different kinds of music listeners that exist according to our proprietary CASSANDRA research. I was tasked with the creative execution and translation of this project, finding a way to tell 31 different stories visually while still keeping a consistent theme that could hold the report together. My approach to this project was to play with certain visual pieces that could carry character and representation of a specific listener, while relying on layout and placement to build visual bones that could serve as the base for such a hefty document (327 pages to be exact).

Role: Account Design Lead, Creative Strategist, Art Direction, Design Execution