SERPENT'S BITE Product Launch
Developed a purely social + digital product launch of Constellation Brand's new apple cider flavored whisky, SERPENT'S BITE, designed to engage with their desired audience of badass, edgy millennials through content type creations and brand campaigns shared throughout multiple social channels (Facebook, Instagram, Twitter).

Role: Account Design Lead, Creative Concepting + Ideation, Art Direction, Design Execution, Production Planning, Photography, Casting