Pottery Barn Teen

Pottery Barn Teen - The PB Teen Adventure Bus
I teamed up with the Senior VP of Design + Product Development at PB Teen to expand on an experiential concept that could create more awareness about William-Sonoma, Inc.’s newest brand, Pottery Barn Teen, while also building out its culture, identity, and values system. Ultimately, the idea evolved into The PB Teen Adventure Bus, a branded and furnished tour bus that would travel around the United States to promote a "Give Back" culture by offering teens an opportunity to volunteer in their communities with the brand and celebrating their hard work afterwards at PB Teen celebration parties.

Role: Brand Development, Partnership Opportunities, Creative Strategy, Design Lead, Event Planning, Social Impact Integration