Pottery Barn Teen

Pottery Barn Teen - The PB Teen Adventure Bus
I teamed up with the Senior VP of Design + Product Development at PB Teen to expand on an experiential concept that could create more awareness about the brand, while also building out its culture, identity, and value system. Ultimately, the idea evolved into The PB Teen Adventure Bus, a branded and furnished tour bus that would travel around the United States to promote a "Give Back" culture by offering teens an opportunity to volunteer in their communities with the brand and celebrating their hard work afterwards at a PB Teen celebration party.

Role: Concepting + Ideation, Design Lead, Brand Development, Event Planning, Social Integration Planning