Microsoft Bizspark

Microsoft - Graphic T Campaign
To increase Microsoft BizSpark conversations on social channels, drive traffic to the BizSpark landing page, and most importantly, increase signups, we created the Graphic T Campaign—a social campaign that aimed to entice young, startup millennials responsible for making game changing decisions for their organizations. From this project stemmed a secondary phase of the story that highlighted Microsoft's Azure software for startups.

Role:  Creative Concepting + Ideation, Art Direction, Design Execution