GSW: 2018-2019 Season Open Video
Whole Squad Ready
Creative directed the Golden State Warriors’ last Open Video to play at Oracle Arena during their final season in Oakland, CA.
Open Videos serve as the hype video played for the entire arena before tip-off at every home game—its job is to not only pump up the players before they hit the court, but also excite the fans for the next 48-minutes of basketball. However, taking on this vital and audience-centric project had an extra layer to the task, as the season would be the team’s last playing at the historical Oracle Arena in Oakland, CA. To pay homage to 40+ seasons played in Oakland, create positive sentiment for the team’s future in San Francisco, and remind our fans that the team is a team that doesn’t belong to a city, but the entire Bay Area, we created an Open Video to unite all fans from all areas and eras.
Role: Creative Director, Creative Strategist, Creative Producer, Account Director, Project Manager, Agency Partner Lead
Agency Partner: Cause + Effect
Behind the Scenes
