GSW: Warriors | Chase Center App

New Arena, New App
Opening a brand new arena and events venue is a tall order, and there are many projects to consider when counting down the days to opening a new building. One massive project the Golden State Warriors organization took on was a complete overhaul of our digital app, including the addition of app needs and content related to the new arena, Chase Center. To do this, GSW teamed up with our digital partners at Accenture to re-create a one-stop shop app for both Warriors fans and Chase Center event attendees all in one. From strategy to user experience to visual execution, careful considerations were taken, and over the course of a little more than a year we landed on our new Warriors | Chase Center app in time for the opening of our new venue in Mission Bay, San Francisco.

Role: Creative Director, Creative Strategist, Account Director, Creative Producer, Project Manager
Agency Partner: Accenture