Bing - The Bing Tastemaker Project (2012)
To compete for the attention of millennials within the web platform space, Bing tasked us with creating the Bing Tastemakers Project—a report that entailed finding the hippest and trendiest 18-25 year-olds in the country and creating a research guide that looked into every aspect of their ever so cool lives. The report needed to reflect the energy and attitude of these young discoverers, hence the bright and bold color usage paired with funky and new layout designs that mimic those of the freshest magazines.

Role: Account Design Lead, Creative Concepting + Ideation, Art Direction, Design Execution