American Express

American Express - #LoveMyStore Campaign
To increase awareness around American Express's new decal program and grow participation amongst small shop owners, we created the AMEX #LoveMyStore contest—calling for store owners to snap a photo of the new decals in their stores and share images to social for a chance to win a storefront re-design consultation with HGTV star and design influencer, Emily Henderson, and $10k to spruce up their very own storefront.

Role:  Design Execution, Case Study Art Director